Efrat Peeri

Efrat Peeri has over 20 years of professional experience. In 2000, they began their career at Microsoft as a Software Developer in a student position, developing in C for the MSMQ development department. From 2003 to 2006, they worked at Amdocs as a Senior Software Engineer, developing business models in C++ and C#, updating DBs, writing in SQL and processing XML files. In 2006, they joined nana10 as the Head of the News Department, Head of the News Desk, Senior Editor and Writer. From 2013 to 2014, they worked at שידורי תקרי as a Subeditor for the "Haboker shel Keshet" TV show. From 2014 to 2015, they worked at Maariv Online as the Editor In Chief. From 2015 to 2022, they worked at Matrix Experience in various roles, including Head of UX, UX Team Leader and UX Expert. Most recently, they began working at Bookaway in 2022 as a Product Manager.

Efrat Peeri began their educational journey in 1998 when they attended Technion - Israel Institute of Technology and earned a B.Sc in Computer Software Engineering in 2002. Efrat then went on to Bar-Ilan University and studied Communication, Journalism, and Related Programs, graduating in 2007. In 2013, they attended UXV College (John Bryce) and completed an authorization course in UX (user experience) design.