Arpita Banerjee

Arpita Banerjee serves as the Regional Business Head for Ad Sales in the North and East regions at BookMyShow since February 2023, overseeing advertising sales for a leading M-Commerce app in India's entertainment ticketing sector. Prior experience includes roles at ByteDance, where Arpita was instrumental in launching the advertising monetisation business as Brazil Monetisation Vertical Lead, and led product training for TikTok across multiple global markets. Previous positions also encompass Key Account Manager for Star Sports at Star TV Network, focusing on major sports events, and senior executive responsibilities at ABP Group, alongside a foundational role at Hindustan Times. Arpita holds an MBA in Communication and Media Studies from the International School of Business & Media and a BCom from the University of Lucknow.