Kimberly A Snead

Kimberly A Snead has extensive work experience in various marketing and brand strategy roles. Kimberly A is currently serving as the Chief Marketing Officer at Bookshop.org since March 2021. Prior to this, they were a Member of the Board of Directors at Broadway Community, starting in November 2020.

From 2016 to 2020, Snead founded their own brand marketing and strategy firm called Golden Touch Brand Consulting, LLC. In this role, they worked with clients like Campbell Soup Company, WW (formerly Weight Watchers), Apple & Eve LLC, Dress for Success, and Play for Peace. Kimberly A'sresponsibilities included driving growth through brand positioning, insights, innovation, marketing plan development, digital and social media strategy, and project management. Kimberly A oversaw the consumer validation process for Campbell's beverage franchise and managed the development of an innovation pipeline.

Snead also has experience in brand marketing at Campbell Soup Company, where they worked from June to October 2020. At WW (formerly Weight Watchers), they served as a part of the Marketing and Global Brand Partnerships team from July 2017 to December 2019. In this role, they managed global partnerships with Headspace and Aaptiv and developed marketing plans to drive awareness and engagement among WW members. Kimberly A also led the development of an integrated marketing campaign for WW's rewards program, WellnessWins.

Prior to that, Snead worked at Penguin Random House as the Director of Brand Strategy and Partnerships from 2012 to 2015. Kimberly A developed strategic partnerships and innovative B2B opportunities to increase revenue and consumer engagement with authors and book content. Kimberly A'saccomplishments included implementing a partnership in the meal-kit category and leading the brand strategy for author Haylie Pomroy.

Earlier in their career, Snead held roles at Nickelodeon as the Director of Consumer Marketing from October 2007 to April 2012, where they led strategic planning and integrated communications for various initiatives. Kimberly A also worked at Mondelēz International from 1999 to 2006, serving as a Senior Brand Manager for Crystal Light Powdered Beverages, POST Cereals Innovation, and POST Shredded Wheat. Kimberly A oversaw significant franchise revenue and led the commercialization of new products.

Overall, Snead has a diverse background in marketing, brand strategy, partnership development, and project management across multiple industries.

Kimberly A Snead holds an MBA degree in Marketing from the University of Michigan - Stephen M. Ross School of Business. Kimberly A also completed their undergraduate education at Duke University, where they obtained an AB degree in English.