Mike Madden

Mike Madden has extensive experience in demand generation and marketing, with a focus on commercial and customer segments. Mike has held various roles at Adobe, where they consistently exceeded revenue targets and developed a content marketing engine. Prior to that, they worked at Marketo, an Adobe Company, where they played a key role in optimizing the company's instance and implementing cross-sell/upsell campaigns. Mike also has experience in demand generation and marketing at Fisher Investments and Merk Investments. Mike holds a Marketing degree from UC Santa Cruz and has worked as a Marketing Teacher's Assistant.

Mike Madden has a double major in Environmental Studies and Economics from the University of California, Santa Cruz, with a focus on Marketing, Green Business, and Energy Policy. Mike also holds certifications as a Marketo Certified Solutions Architect from Marketo, an Adobe Company, obtained in November 2019, and as a Marketo Certified Expert from Marketo, obtained in April 2014.