Marissa Louie

Marissa Louie is the current Advisor at Boomtown Accelerators. Marissa has also worked with Pandora, SiriusXM, The Way To My Heart Inc, and Expedia Group. Marissa has been in their current position since December 2019 and was promoted to Director of UX Design in March 2021.

In their role as Director of UX Design, Marissa led a UX org including a total of 4 Sr. UX Managers and 20 designers across a large consumer and B2B portfolio including Native Apps, Homepages, Profile, Communications, Trips, Packages, and Activities. Some of their notable accomplishments include applying UX design strategy to transform Activities ($500m revenue/yr) and Packages ($1b revenue/yr), forming 20+ person cross-functional team around machine learning and personalization, and representing UX in town halls, strategy decks, yearly and quarterly planning, org design.

Due to their design leadership across Expedia, Orbitz, Travelocity, CheapTickets, Wotif, ebookers, CarRentals.com, they were able to successfully lead a redesign of homepages for Expedia and Portfolio - increasing user signups by 30%, return visitor rates by 5%, travel package conversion by 7%. Furthermore, they defined app and web experience principles which improved design quality by resolving design debt cross-functionally.

When COVID-19 hit in 2020, Marissa was able to quickly adapt and led the COVID-19 effort across native apps. Marissa was able to successfully restore App Lodging revenue to baseline in 10 weeks.

In addition to their impressive work history, Marissa is also an effective Inclusion & Diversity advocate. Marissa has served as an advocate by improving the retention and promotion of underrepresented designers in the company, and through advocacy and mentorship in the external design community.

After completing their undergraduate studies at UC Berkeley, Marissa Louie went on to earn their MBA from Stanford University. Marissa now works as a management consultant for a major consulting firm.