We believe the best products should be available, where they matter most. Fulfilling aspirations and needs is key. Through the power of entrepreneurship, every new idea is turned upside down and inside out. Until we find the right innovation, right for low-income communities.

From startups to multinationals, we help organisations to design and deliver commercially and socially viable business models. Our diverse team of global innovators and entrepreneurs, bridge the gap between private and development sectors. 

To influence trillions of small purchasing decisions, our approach is simple. Through early consumer engagement, we discover and design the products people want. Through novel distribution models, we get these products to the consumer. And through creative behavioural change, we generate the pull, essential for driving product demand.

A series of intricate steps, leading to real impact for the Base of the Pyramid. Whether it's more income, cleaner water, better food or light at night. We know how to do good, while doing well, in a market of more than four billion low-income consumers.


Consumer

Emerging Markets

Health Care

Social Impact

Bopinc

Emile Schmitz

Jesse van de Zand

Rafayet Alam

Nick van der Velde

Meron Tadesse

Osamudiamen Imasuen

Britt de Lange

Aderonmu

Lotte-Marie Brouwer

Kirsten Hombroek

Thelma Hadjigeorghi

Impact Team

Project Management Team

Bopinc

Org chart

Teams

Impact Team

Project Management Team

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