Erica Spadoni

Erica Spadoni is a Senior Advertising Specialist currently working at Boraso since September 2023, focusing on e-commerce project strategy, analysis, and performance improvement with cross-channel integration. Prior experience includes a similar role at BYTEK within the Datrix group, where Erica managed media planning and optimization for campaigns exceeding €1M annually. Previously, at Italiaonline, Erica served as Team Leader for advanced and large accounts while managing performance marketing campaigns. Earlier roles included SEM Manager and SEO, SEM Manager at Dotmedia, and Web Marketing & E-commerce Manager at Navigalibero srl. Erica holds a degree in Management Internazionalizzazione e Qualità with a focus on Marketing from Università degli Studi di Firenze.