Yihua Zhong

Yihua Zhong has a diverse work experience, starting with their current role as an Integrated Marketing Manager and Go Global Marketing Lead at Microsoft China, where they have led a successful remote work marketing campaign during the COVID-19 outbreak. They also played a key role in driving 100% year-over-year growth by implementing modern marketing practices and tools. Additionally, they defined a company-level go global go-to-market strategy which involved selecting target verticals and negotiating strategic partnerships.

Prior to their current role, Yihua worked as a Strategic Consultants and Business Development Manager at BorderX Lab. They also gained experience as a Sales Strategist at Google and as a Strategy Consultant at Impro International Ltd.

Yihua's previous experience includes working at Tektronix as a Senior Product Marketing Manager, where they developed a defensive strategy for legacy products and led global commercial teams in launching new products. They also served as a senior hardware engineer at Tektronix, where they designed a next-gen scope platform and conducted market research to increase market share in the education sector.

Overall, Yihua's work experience showcases their expertise in marketing strategy, business development, sales, and product management across various industries and companies.

Yihua Zhong obtained a Master of Business Administration (MBA) degree in Marketing and Strategy from the University of Michigan - Stephen M. Ross School of Business from 2017 to 2019. Prior to that, Yihua Zhong completed a Master of Engineering (MEng) degree in Signal and Information Processing from Shanghai Jiao Tong University. Yihua Zhong also holds a Bachelor of Engineering (BE) degree in Communication Engineering from Zhejiang University. Furthermore, Yihua Zhong completed high school at Zhonghai Middle School. Additionally, Yihua Zhong obtained a certification from Bloomberg in June 2019.