Tom Baines

Tom Baines has a diverse work experience in the marketing and advertising industry. Tom is currently working as an Account Director at Born Social since February 2023. Prior to that, they held the same position at Footballco from August 2022 to January 2023. From August 2021 to August 2022, Tom worked as an Account Director at We Are Social.

Before transitioning to account director roles, Tom worked at Kyra Media as an Account Director from June 2019 to July 2021. In this role, they managed brand partnerships for Kyra TV, a youth entertainment network that produces popular YouTube shows targeting Gen Z audiences. Prior to that, they started their career at McCann London as an Account Executive from November 2014 to July 2016, and later as an Account Manager from August 2016 to August 2018. At McCann, they worked on projects for notable clients such as Microsoft, Xbox, Wimbledon Tennis Club, and Chivas, and was involved in a successful new business pitch for Kew Gardens.

Tom Baines attended Solihull School from 2003 to 2010. During their time there, they studied English Literature (A*), Geography (A), and Business Studies (A). After completing high school, they enrolled at the University of Leeds from 2010 to 2014. At Leeds, Tom pursued a Bachelor of Arts (B.A.) degree in Management with Marketing (Industrial Year).