Hilary Giesler

Hilary Giesler serves as the Head of Global Performance Marketing at Bose Corporation since September 2018, where leadership focuses on enhancing performance marketing strategies to boost discoverability and drive growth in DTC and retail ecommerce. Prior to this, Hilary held the position of VP of Digital Acquisition Media at Citizens Bank from November 2016 to September 2018, leading digital media strategy for cross-channel integration and household growth. Additional experience includes roles as Digital Marketing Director at Coldwater Creek, Digital Marketing Contractor at The TJX Companies, and various positions at Digitas, where significant digital marketing strategies were developed for clients like Sony and AT&T Wireless. Hilary Giesler obtained a Bachelor of Science in Communication Studies with a focus on Advertising and Public Relations from Emerson College.