Anna Beth Sorrenti Cpsa

Anna Beth Sorrenti CPSA has over 17 years of experience in category management and shopper insights in the beverage industry. Anna Beth has worked for major companies such as The Coca-Cola Company, Coca-Cola Enterprises, and Unilever. In their most recent role as Shopper Insights Lead - Brand at The Boston Beer Company, they are responsible for driving brand strategies. Prior to that, they held various senior category manager positions at The Coca-Cola Company, where they collaborated with merchandising teams and developed multi-year growth strategies. Anna Beth also has experience as a category manager at Coca-Cola Enterprises and Coca-Cola Refreshments, where they provided recommendations for profitable growth and implemented retail programs. Throughout their career, Anna has utilized sales and consumer purchase data to identify opportunities for sales growth and has presented macro trends and category plans to drive success.

Anna Beth Sorrenti CPSA attended Duke University from 1996 to 2000, where they obtained a Bachelor of Science in Biology. Anna Beth then pursued their Master of Business Administration with a specialization in Marketing at the USC Marshall School of Business from 2002 to 2004. Anna Beth Sorrenti CPSA also holds additional certifications, including the Coca-Cola LEAP 2.0 Harvard Program from Harvard Business Publishing in the year 2020 and the Certified Professional Strategic Advisor from the Category Management Association in 2017.