Samantha Wallace

Samantha Wallace is an accomplished digital marketing professional with extensive experience in both strategic and operational roles. Currently, as the Senior Associate Director of Digital Marketing at Boston College since January 2022, Samantha leads initiatives in digital strategy. Previously at Cambridge Associates, from January 2020 to January 2022, Samantha managed a significant redesign of the global website and enhanced user engagement through social media advocacy. With a strong foundation in marketing and communications developed during a tenure at Knights of Columbus, Samantha executed comprehensive marketing strategies and campaigns. Earlier experience includes impacting global events as a Digital Marketing Architect for the Vatican’s World Youth Day in 2016 and founding Metanoia Literary Magazine. Samantha holds a Bachelor of Arts in Writing from Ithaca College.