Caitlin Smith is a seasoned marketing professional with extensive experience in digital content management and brand advertising. Currently serving as the Global Digital Content Manager at Bottomline since March 2022, Caitlin is responsible for the global content and social media strategy. Prior to this role, Caitlin managed brand advertising and social media efforts at Barclaycard, where notable campaigns included Barclaycard Repositioning featuring Grace Jones and Travel Smart with Katherine Ryan. Experience at Barclays involved managing campaigns focused on societal issues and product promotions, while earlier positions at Transport for London, Nationwide Building Society, NHS, and EML Wildfire provided a solid foundation in integrated marketing communications and public relations. Educational credentials include a Level 6 diploma from CIM in Professional Marketing and a degree in Public Relations and Media from Plymouth Marjon University.
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