Myriam Lochu

Myriam LOCHU currently serves as the Global Press & Influence Senior Manager at Boucheron since September 2023, overseeing press, influencer, and celebrity relations in the French market while coordinating strategies across European, Middle Eastern, and US markets. Previous experience includes roles at Fendi as a Senior Communications Specialist managing PR for multiple European markets from February 2018 to August 2023, and earlier positions as a PR Coordinator at Michael Kors where product placement and journalist relations were key responsibilities from April 2015 to February 2018. Myriam's career began in PR assistant roles at various firms including Patriksson Group, Plein Sud, Barbara Bui, and Giambattista Valli. Educational qualifications include a Master 1 in Fashion Marketing from MOD'SPE Paris and a DUT in commercial techniques from Université de Tours.