Alex Henschel

Alex Henschel has a diverse work experience in various roles. Starting in 2010, they worked at Target as an Executive Team Leader, managing staffing, team building, inventory management, customer service, and merchandising. From 2012 to 2015, they were a Marketing Coordinator at Goodwin University, responsible for coordinating marketing strategies, creating web properties, managing campaigns, and developing student outreach strategies. At LEARN from 2015 to 2016, Alex served as a Marketing Team Leader, leading all marketing and outreach initiatives, cultivating inbound strategies, and coordinating paid ad campaigns.

From 2016 to 2022, Alex worked at 2U in multiple roles. They began as an SEO Coordinator, developing and implementing SEO strategies for higher education websites. They then served as an SEO Analyst, performing optimization, supporting digital campaigns, and maintaining SEO for websites. As an SEO Sr. Analyst, they actively managed a portfolio of web assets, determined strategy to grow traffic and conversions, and cultivated link-building strategies. Finally, as an SEO Manager, they grew and managed a team of SEO analysts, drove SEO strategy for internal teams, and set goals and project plans.

Currently, Alex is a Digital Marketing Manager at Boulevard, where they lead the web strategy, oversee SEO, CRO, and web development. They successfully launched a robust web strategy resulting in significant year-over-year growth and piloted a new deployment process for web projects.

Alex Henschel completed their education with a Master of Business Administration (MBA) degree in Management from the University of Hartford, which they pursued from 2014 to 2017. Prior to that, they obtained a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing from the same university between 2007 and 2011. In addition to their formal education, Alex has also obtained several certifications related to cultural sensitivity, bias, and unconscious bias from LinkedIn in September 2021.