Bernice Brennan

Bernice Brennan is currently the VP of Growth Marketing at Boulevard. Prior to that, they were the Director of Marketing, Demand Generation at Dun & Bradstreet from November 2011 to September 2019. In that role, they were responsible for designing channel marketing plans based on business intelligence and data models that included prospect and customer segmentation strategies to drive relevant messaging and product marketing for SaaS-based solutions. Bernice also oversaw the execution of highly personalized, data driven, and targeted B2B direct response mail and email campaigns deploying 18M pieces of direct mail and 4M emails annually.

Under their tenure, the company saw a 52% improvement in conversion rate, doubled winback revenue, and increased average selling price by 20%. Additionally, they improved retention rate for high value customers resulting in 58% lift in retention revenue through the development of robust customer lifecycle programs from onboarding to loyalty campaigns.

Brennan received a Bachelor of Arts in Communications from California State University, Fullerton.

They are on a team with Allison Rivera - VP, Business Development, Sean Stavropoulos - Co-Founder & CTO, and Terri Avnaim - CMO. Their manager is Matthew Danna, Co-Founder & CEO.