Elina Zois

Elina Zois is an experienced professional with a background in customer relationship management (CRM) and loyalty programmes. Elina has worked in the industry since 2006.

In 2021, Elina co-founded Boundless Life, an organization that empowers people to have more fulfilling lives.

Prior to that, they were the Director of Loyalty, Marketing & CRM Europe at Marriott International, Inc. from 2013-2021. In this role, they formulated the loyalty and marketing strategy to meet global and continental targets, and developed and improved brand awareness of the portfolio and loyalty program through execution and instigation of partnerships across key markets.

From 2006-2013, Elina worked at Epicor Software, first as a Senior Consultant, CRM & Loyalty, and then as Team Lead, CRM & Loyalty. During this time, they enforced CRM strategies, developed the Epicor CRM product, and created and executed loyalty programmes across key retailer accounts. Elina also provided effective guidance on data architecture and system integrations that drove CRM strategies.

Elina Zois obtained a Bachelor of Commerce (B.Com.) from McGill University in 2006, majoring in Information Technology and Finance. In 2012, they obtained a Master of Business Administration (MBA) and a Certificate of Responsible Leadership from Queen's University, majoring in Strategy and Leadership, and Responsible Leadership respectively.