John Jelsma possesses extensive experience in marketing and e-commerce, currently serving as Manager Marketing & E-commerce at Bouwmaat since March 2014. In this role, John leads a specialized team responsible for various digital marketing functions and manages the total budget for the department. Previously, John held multiple positions at eci - de online boekwinkel, including UX Marketeer and Category Manager, where responsibilities involved optimizing user experience, managing e-mail campaigns, and overseeing product categories. John holds a degree in Business Management from HU University of Applied Sciences Utrecht and an MBO in International Trade from ROC Midden Nederland.
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