Yu-Chuan Yeh

Head of Growth at Boxful

Yu-Chuan Yeh has had a varied career in journalism and marketing. Yu-Chuan began their career in 2014 as a Journalist for stormmedia group, where they managed the best-known column “Storm Data”, collecting and analyzing raw data to find special angles of news. Yu-Chuan also implemented the first data investigative news to explain who got minimum wage in Taiwan, attracting more than 10,000 people to engage with the post in 3 days.

In 2015, Yeh moved to The Reporter Media Foundation, Taiwan, where they worked as a Journalist. Yu-Chuan cooperated with 2 engineers, 2 journalists, and 1 designer to create a revolutionary digital platform "policy tracker" to successfully track and collect 850 citizens’ evaluations toward President Tsai’s policies, which was directly responded by President Tsai. Yu-Chuan also published the 10,000+ time-shared digital report "Amended Labor Standard Law for dummies" to reach target audience by implementing detailed fact-analysis, content marketing, and visual communication, increasing 3,000+ followers on The Reporter's Facebook page.

Yeh then moved to Boxful in 2018, where they have held the roles of Head of Growth, Marketing Manager, and Digital Marketer.

Yu-Chuan Yeh obtained a Bachelor of Science (BS) in Agronomy and Crop Science from National Taiwan University between 2007 and 2012. Yu-Chuan then went on to obtain a Master of Science (MS) in Sociology from Texas A&M University between 2012 and 2014. Yu-Chuan also holds a certification in Google Adwords.

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Timeline

  • Head of Growth

    April, 2021 - present

  • Marketing Manager

    July, 2020

  • Digital marketer

    October, 2018

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