Andrea Platón

Castrol Andean Regional Marketing Manager at BP

Andrea Platón serves as the Castrol Andean Regional Marketing Manager at bp since April 2023, overseeing marketing strategies for Chile, Uruguay, Paraguay, and Bolivia. Prior to this role, Andrea held various positions at KitchenAid from November 2013 to October 2022, including Merchandising Manager for the Andean Region and South Cone, where responsibilities encompassed the creation and implementation of annual commercial plans, pricing strategies, and managing product portfolios. Additional experience includes roles as Segment Manager at Los Héroes Caja de Compensación and Sales Product Manager at Business News Americas. Andrea holds a Master in Direct Digital Marketing and a Master in Marketing Direction from Universitat Pompeu Fabra and Universidad Diego Portales, respectively, along with a Bachelor of Business Administration and a Bachelor of Arts in Music from Universidad Espíritu Santo.

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