Kristin Stancato

Director of Marketing at BPS Supply Group

Kristin Stancato has a diverse work experience spanning various industries. Kristin started their career in 1998 as a Marketing Manager for a start-up sports entertainment company called the International Basketball League. From there, they served as the Director of Internet Strategies for the Metrostars in Major League Soccer, where they implemented e-commerce and customer engagement strategies that resulted in significant growth in online revenue.

In 2004, Stancato became an SEO Manager at iVillage.com, where they were responsible for driving organic search traffic and training content contributors on SEO best practices. Kristin then moved on to become the Executive Vice President of Marketing at the National Safety Commission in 2006, where they revitalized their network of traffic school and driver education websites and significantly increased website traffic and sales volume.

Stancato's entrepreneurial spirit led their to co-found X8 Drums & Percussion, Inc. in 2006, where they served as the Founding Partner and Chief Marketing Officer. Kristin played a pivotal role in the company's success by crafting a strong brand identity, creating a visually appealing website, and implementing effective marketing strategies.

In 2010, Stancato embarked on another entrepreneurial venture and co-founded Joseph Allen Home, a home decor product brand and manufacturer. As the CEO, they led all operations, supplier relations, team leadership, and strategic management. Kristin also expanded the business and drove revenue growth through effective marketing strategies.

Most recently, Stancato has been working as the Director of Marketing for BPS Supply Group since 2018.

Throughout their career, Stancato has demonstrated their expertise in marketing, brand development, business development, and website optimization. Kristin is known for their ability to boost visibility, generate effective marketing materials, and drive revenue growth.

Kristin Stancato obtained their Bachelor of Liberal Arts from the University of North Carolina at Greensboro between 1993 and 1997. In 2011, they attended New York University, where they focused on Product Photography and Lighting. In terms of additional certifications, they completed Sales Training at the Grant Cardone CEE in November 2017. Kristin also acquired knowledge in WordPress, Programming Languages, and Microsoft E-Learning (including Advanced Excel Training), although the specific institution and timeframe for these courses are not provided.

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Timeline

  • Director of Marketing

    May, 2018 - present