Krista Roberts

Krista Roberts is an experienced digital media strategist currently serving as the Sr. Digital Media Strategy Director at Brado since December 2024. Previously, Krista held the position of Executive Director of Paid Media and Paid Media Director at Medium Giant from August 2018 to December 2024, where responsibilities included overseeing departmental operations, defining paid media strategies, managing various media portfolios, and fostering cross-departmental collaboration. Prior to Medium Giant, Krista worked as a Paid Search Director at Ansira and Calise Partners, contributing to media strategy and team management. Additional roles include Strategic Digital Campaign Manager and Performance Analyst at ReachLocal, as well as early career positions focusing on social media and advertising sales. Krista holds a degree in Advertising and English from Texas Tech University.