Susana Bettencourt

Susana Bettencourt has a diverse work experience in various marketing and digital roles. Susana is currently a Trainer in the Fashion Production Course at ETIC since October 2021. Prior to this, they worked as the Portugal Digital Manager at VIA OUTLETS from September 2017, where they actively participated in advertising campaigns and developed digital media strategies. Susana also worked as a Digital Marketing Coordinator at Freeport Lisboa Fashion Outlet from September 2015 to September 2017, and as a Digital Marketing Specialist at Performance Sales from January 2015 to August 2015. Susana also has experience as a Social Media Executive at Mindshare from March 2013 to January 2015, where they managed various brand accounts and developed online marketing campaigns. Susana has also worked as a PPC Account Executive at GroupM from April 2011 to March 2013. Earlier in their career, they held marketing and communications roles at Nós-Mesmos Invenções Teatrais, Lda., showZ.me, Hemer Serviços, Lda, and Real Directo, Lda.

Susana Bettencourt's education history includes a range of qualifications. In 1993 to 1996, they attended Escola Superior de Comunicação Social and obtained a Bachelor's degree in Public Relations, Advertising, and Applied Communication. Later, they continued their education at the same institution from 2003 to 2004 and earned a Master's Degree in Corporate Communication. In 2010, they attended IPAM and completed a Master Executive program in Digital Marketing.

In addition to their formal education, Susana Bettencourt holds certifications in specific areas. In March 2020, they received a certification in Video Marketing from the institution Comprimido. Furthermore, in December 2017, they completed a Workshop Analytics Level II offered by ITTechBuz.