Mihkel Sooba

Mihkel Sooba is the current Head of Data at Brainbase, a position they have held since January of 2022. In this role, Mihkel is responsible for tracking, analyzing and presenting the findings that happen before the signup. This includes attribution and CAC/LTV analysis, Adwords keyword level efficiency, and full funnel marketing dashboard starting from new visitors and connecting the visitors to newly acquired paying customers. Additionally, Mihkel is responsible for lift-tests and justification of display marketing.

Prior to their current role, Mihkel served as Senior Data Engineer at Pipedrive from July 2015 to January 2022. In this role, Mihkel was responsible for collecting and storing raw data in Data Warehouse in order to see every single detail about our customers and visitors in order to gather even more insights for the rest of the marketing team.

Before their time at Pipedrive, Mihkel served as Web Analyst at AS Swedbank from June 2013 to July 2015. In this role, Mihkel was responsible for analyzing web traffic and providing recommendations based on their findings.

Mihkel began their career as an Assistant/Intern at SEB from August 2012 to September 2012. In this role, they provided support to the SEB team in a variety of tasks.

Mihkel Sooba is a highly experienced data professional with a track record of success in analyzing and presenting data findings. Mihkel is a valuable asset to any organization seeking to gain insights into their customer base and marketing efforts.

Mihkel Sooba's educational career includes earning a Master of Science in finance from Tallinna Tehnikaülikool, a Bachelor of Business Administration from Tallinna Tehnikaülikool, and graduating from Tallinna Reaalkool with honors. Mihkel also has a certification from LinkedIn in Introduction to Spark SQL and DataFrames.

Mihkel Sooba works with Karl Johan Vallner - Co-Founder & CTO, Nikolai Tolkatshjov - Co-Founder & Chief Customer Officer, and Kristjan Kolbre - Head of Product Development. Mihkel Sooba reports to Nate Cavanaugh, Co-Founder & CEO.