Jeroen Bakker

Jeroen Bakker is a skilled professional with diverse expertise in both neuromarketing and equestrian training. Currently serving as a Trainer at Heilan Equestrian Club China since March 2018 and a Researcher in Neuromarketing at Braingineers since October 2016, Jeroen leverages advanced technologies to uncover unconscious consumer behaviors. As an independent dressage trainer since January 2010, Jeroen provides coaching for dressage riders. Educational qualifications include a Cum Laude Master's degree in Applied Cognitive Psychology from Universiteit Utrecht, a Bachelor's degree in Communication and Information Sciences, and a Masterclass in Dressage from NHB Deurne. Additionally, Jeroen was recognized as a Nationale belofte under the Rabobank Talentenplan from 2010 to 2013, training with esteemed Grand Prix dressage riders.