Derek Hobson

Derek Hobson is a seasoned digital marketing professional specializing in SEO and ASO with extensive experience across diverse industries such as finance, health and wellness, entertainment, furniture retail, and executive education. Currently serving as Senior Director of SEO and ASO at Brainlabs since November 2021, Derek previously held key roles at organizations such as Hunt A Killer, PeopleConnect, and GroupM, where responsibilities included developing strategies, conducting competitor analyses, and managing organic search initiatives. Derek's expertise includes increasing organic traffic and executing SEM campaigns, alongside a strong foundation in content production and digital marketing strategies, enriched by a Bachelor of Arts in English from Concordia University Irvine and a Career Certificate in Web Design and Development from Foothill College.