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Michelle Strom

Associate Director, Product Marketing at BrainPOP

Michelle Strom has a diverse work experience that spans multiple industries. Michelle currently holds the position of Associate Director, Product Marketing at BrainPOP, where they have been employed since November 2021. Prior to this role, Michelle worked as a Senior Product Marketing Manager at BrainPOP from January 2021 to November 2021.

Before joining BrainPOP, Michelle served as a Volunteer Marketing Advisor at Catchafire starting from January 2023.

Michelle also has experience in the healthcare and education sectors. Michelle worked as a Manager, Clinical Marketing Strategy at the Child Mind Institute from September 2018 to December 2020. Prior to that, they held various marketing roles at 2U, including Marketing Lead, Organic Strategy from May 2018 to September 2018, Content Marketing Manager, Education Vertical from October 2016 to May 2018, and Senior Content Strategist, Education from May 2013 to October 2016.

In addition, Michelle has experience in the education field, having worked as a Special Education Student Teacher at the NYC Department of Education from January 2013 to December 2013, and as a Special Education Assistant Teacher at Lighthouse Guild from September 2012 to September 2013. Michelle also worked as an Assistant Teacher at the Association to Benefit Children (ABC) from 2011 to 2012, and as a Teaching Artist at the Albany Institute of History & Art from 2010 to 2011.

Michelle Strom has a Master of Arts (M.A.) in Educational Psychology from Hunter College. Prior to that, they earned a Bachelor of Arts (B.A.) degree in English and Education from the University at Albany, SUNY. In addition to their formal education, Michelle has obtained several certifications including Content Marketing from HubSpot Academy in January 2023, UX Foundations: Content Strategy from LinkedIn in July 2022, Certified Product Marketing Manager (CPMM) from Product Marketing Alliance in May 2022, and Sales Enablement Certification from HubSpot Academy in December 2020.

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Timeline

  • Associate Director, Product Marketing

    November, 2021 - present

  • Senior Product Marketing Manager

    January, 2021