Noel Hayek

Noel Hayek is a seasoned professional in retail marketing, currently serving as Partner and Owner of Brand & Market Retail Group, Sweden's largest retail marketing group, since October 2015. In parallel, Noel holds the position of Chief Executive Officer at Brand Impact Sweden AB since June 2015. Previous roles include Chairman of the Board at Action People AB and Demodax AB, where significant business restructuring and acquisitions were successfully undertaken. With a long-standing association with Caliptus from October 2003 to June 2015, Noel contributed to its reputation as a leading retail agency in Sweden. Educational qualifications include a Master in Business Marketing and a Master in Mechanics from Luleå University of Technology, alongside an EMBA from LTU/INSEAD, specializing in e-commerce and business transformation. Additionally, Noel has military experience as a Corporal and Group Leader in the Swedish Royal Forces.