Casey Hurbis

Casey Hurbis has a diverse and extensive work experience in the field of marketing and communications. Casey started their career at BBDO Worldwide, where they held various roles, including Senior Vice President-Management Supervisor and Vice President-Regional Supervisor. Casey managed Chrysler Jeep Dodge Ram Dealer Advertising Associations and was responsible for annual billings of $260M. Casey also played a key role in developing integrated marketing programs and gaining funding to open a full-service agency.

Later, Casey Hurbis joined FCA Fiat Chrysler Automobiles, where they served as the Head of FCA Retail Marketing, Head of FIAT Brand Communications-North America, and Media, Social & CRM Manager for the Ram Truck Brand. Casey led teams and agencies, overseeing advertising and communications planning, production, and implementation. Casey successfully managed launch campaigns, achieved sales targets, and significantly increased brand awareness.

Currently, Casey Hurbis is the Chief Marketing Officer at Rocket Mortgage, where they lead a 300+ strong in-house agency team. Casey is responsible for creating innovative brand communication strategies and driving business outcomes for Rocket Company brands. Additionally, they hold advisory and committee board positions at Adcraft Detroit, Michigan State University College of Communication Arts and Sciences, Detroit Metro Sports Commission, Brand Innovators, Adweek, and the Association of National Advertisers.

Overall, Casey Hurbis is a highly experienced marketing professional with a proven track record of delivering results and driving brand success. Their expertise lies in brand communication, advertising strategy, media planning, and team leadership.

Casey Hurbis earned a Bachelor's degree in Advertising from the Michigan State University College of Communication Arts and Sciences, which was completed from 1989 to 1993.