Kristen Friesen

Kristen Friesen serves as the VP of Revenue at Brand Metrics since March 2023, focusing on the financial success of the company's product line in North America, fostering new business partnerships, and enhancing client retention. Previously, Kristen held the position of VP of Business Development, achieving a 177% revenue increase and a 50% growth in publisher partnerships during the first year. Kristen's extensive experience at The Washington Post included roles such as Head of Growth for Zeus Prime, where responsibilities involved driving business development and forming key relationships with publishers. Kristen's earlier roles varied from marketing and sales specialist at the Texas Medical Association to account manager positions, demonstrating a strong background in advertising, marketing, and strategic client management. Kristen holds a Bachelor of Science in Advertising from The University of Texas at Austin and has participated in the Rising Leaders Program through Leadership Greater Washington.