Brand New: A Collective
Kellie Pean is the Co-Founder of Brand New: a collective, with previous experience as the Executive Director, Integrated Marketing at The Hollywood Reporter and Billboard. She also has experience as a Brand Manager at Diageo, focusing on various brands such as Beaulieu Vineyard, Chalone, Provenance, and more. Additionally, Kellie has worked as a Social Media Marketing Consultant at TV One and as a Multicultural Brand Marketing Manager at The Coca-Cola Company. She holds an MBA in Strategic Management, Marketing Management, and Entrepreneurship from The University of Chicago Booth School of Business.
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Brand New: A Collective
We are an integrated marketing collective led by the leadership of our female co-founders, Kellie Pean and Alyssa Convertini. We deliver cultural strategy, integrated marketing solutions, and thoughtful programming with brands and talent who desire to elevate their cultural equity. We are an enlightened think-tank that translates ideas into actionable, memorable and exciting experiences, which come to life in live events as well as digital and social content. Our ability to trust the convergence of culture and intellect informs our ability to produce honest, innovative, and creative programming. Brand New is comprised of a series of sub-divisions to best service its partners. This includes: o Brand New Thinking o Brand New Experience o Brand New Studios o Brand New Management