Michał Glapiński

Michał grew up in the 1990s and has been combining his digital & technological DNA with his humanistic nature ever since. First, he focused on online and integrated marketing before falling in love with E-commerce. Michał, an agency operations expert and global services architect, has had the unique opportunity to create and scale many innovative regional and global agency products, including several E-commerce hubs for top corporate clients in the past years. Between 2014 and 2017, he co-managed Saatchi & Saatchi IS, leading it to become the biggest, most innovative, and award-winning agency in Poland.

He is a co-founder of BNG and first CEO of Pathfinder 23 (2017-2020), an E-commerce agency that he helped grow from a 5-person start-up into an international agency of 250+ talents with a portfolio of global contracts, including Bayer, Coty, Procter & Gamble, 3M, and Lindt. He serves as Chief Growth Officer on the BNG Management Board and is responsible for scaling new geographies and capabilities.

A management and marketing specialist by education, as well as a psychologist, Michał dedicated his studies to the psychological aspects of team management and the mechanics of customer behavior in digital marketing.