Derek K. Hubbard

Director, Brand Partnerships & Impact at BrandStorytelling

Derek K. Hubbard is an experienced professional in brand partnerships and communications, currently serving as the Director of Brand Partnerships & Impact at BrandStorytelling since August 2025. Prior to this role, Derek held several key positions at Southwest Airlines from June 2015 to May 2025, including Brand Content & Entertainment Leader, where responsibilities included leading content teams to enhance brand reputation and managing a $4M budget for multi-channel strategies. Additionally, Derek’s background encompasses roles in external communications, social business, and public relations, with notable achievements such as securing media placements in major outlets and producing a successful internal telethon for hurricane relief. Previous experiences include working at DHD Films, Inside Entertainment TV, and various roles during studies at Southern Methodist University, where Derek earned a B.A. in Corporate Communications and Public Affairs, along with Spanish.

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