BrandSpark®
Felicia Colasanto is an experienced research professional currently serving as Research Director at BrandSpark® since September 2018. Over the years, Colasanto has held various roles within the organization, including Senior Research Manager and Research Analyst, leading multiple quantitative research projects across diverse industries, such as campaign and brand health tracking. Prior to BrandSpark®, Colasanto gained valuable experience as a Research Analyst Intern at Loblaws and worked as an Administrative Assistant at GoldCard Leasing, where financial organization using Excel and QuickBooks was a key responsibility. Additional roles include Head Server/Bartender at Pearl King and a member of the Board of Directors for the Ryerson Arts Society, contributing to funding decisions for the Sociology department. Colasanto’s academic background includes a Bachelor's degree in Sociology from Ryerson University and completion of a Research Analyst Program at Georgian College.
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BrandSpark®
BrandSpark ® is a research & consulting firm that provides organizations with the clear direction they need to optimize brand positioning and ignite brand strategy. Our process is to develop a comprehensive understanding, identify and uncover contextual insights, and deliver clear direction. Specialist in brand trust and new product launch we work with brands that are searching for breakthrough insights, not just data.