BrandSpark®
Joey Di has extensive experience in market research and international partnership development, currently serving as Research Director at BrandSpark® since May 2018, with prior roles ranging from Research Analyst Intern to Senior Market Research Manager. Previously, at Lingnan Modern Senior Technical School from September 2015 to July 2017, Joey Di managed international partnerships, developed joint courses, and taught English. As Project Manager at Lingnan Education Group from December 2013 to September 2015, responsibilities included creating camp curriculums and recruiting staff. Joey Di started a career as International Sourcing Manager at Vistron Electronics from November 2009 to December 2013, where management of the purchasing department and recruitment were key tasks. Joey Di holds a Post Graduate degree in Research Analyst from Georgian College and a Junior college degree in Computer and Information Technology from Xi'an Euroasia University.
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BrandSpark®
BrandSpark ® is a research & consulting firm that provides organizations with the clear direction they need to optimize brand positioning and ignite brand strategy. Our process is to develop a comprehensive understanding, identify and uncover contextual insights, and deliver clear direction. Specialist in brand trust and new product launch we work with brands that are searching for breakthrough insights, not just data.