Oscar Padilla

Oscar Padilla is the Senior Vice President of Global Customer Success at BrandTotal. Oscar has over thirteen years of experience in digital sales and strategy.

Padilla began their career in 2007 as the Senior Director of Digital Strategy at Vertis Communications. In this role, they were responsible for the company's overall digital strategy. Oscar then moved to Entravision Communications in 2012, where they served as the Senior Vice President of Digital National Sales & Business Development. In this role, they oversaw the company's P&L, business strategy, sales, and marketing operations for the National Digital business unit. Oscar also led a team of 24 across offices in LA, NY, Chicago, Mexico, and Argentina to drive best in class client retention and reduction of campaign fraud rate.

In 2020, Padilla joined BrandTotal as the Senior Vice President of Global Customer Success. In this role, they are responsible for growing the advertising business across programmatic solutions, managed media services, mobile, CTV, and owned & operated web properties. Oscar has also conceived and launched an audience acquisition strategy for Shopify based on audience look-alike and data enrichment strategy leading to new untapped markets.

Oscar Padilla received their B.S. in Business Administration from the University of Maryland.

Oscar Padilla reports to Alon Leibovich, CEO & Co-Founder. Oscar Padilla works with Noam Harel - CMO, Dorit Kaplan - VP, Product, and Dan Geffen - VP, Finance.