Alexandre Henry-Guichard

Alexandre HENRY-GUICHARD is a seasoned marketing professional with extensive experience in the beverage industry, currently serving as Senior Trade Marketing Manager at Kronenbourg, a Carlsberg Group subsidiary, since January 2011. Notable achievements include the successful launch of K by Kronenbourg, where Alexandre defined the strategic business plan and brand activation strategy for the French market. Previous roles at Kronenbourg involved building the brand's new identity and managing brand performance metrics. Prior to Kronenbourg, Alexandre held positions at PepsiCo as Assistant Category Manager and Intermarché as Assistant Product Manager for private labels. Educational qualifications include a Master’s degree in marketing from NEOMA Business School and a Master 2 from OMNES Education.