Jessica Kent

Brave is a Brand Activation & Digital Performance Agency based in the East Midlands. We have an in-house team of 20 x people covering strategy, design, web & digital marketing. Our team of digital marketers, web developers and designers have been helping B2B, B2C & E-commerce businesses evolve and grow over the past 20 years with a clear emphasis on aligning brand development with conversion rate optimisation and performance-related goals through an audience focussed and data-driven approach. We love to create and build brands, but the real thrill for us is to see our brands perform and grow. Our whole business ethos is centered around performance related brand and digital marketing. This always starts with the brand, but aligned to this we are thinking about the customer journey and how best to showcase the brand at each stage of the customer decision making lifecycle. How do we engage with new prospects and what touchpoints do we need? How do we nurture these relationships through the decision making process and how do we then convert and at what cost per acquisition? Our point of difference is that we know how to reach and activate both passive and active audiences. We know how to quickly turn new passive audiences that know nothing about your brand into highly engaged active audiences and drive them through a conversion funnel and keep your sales pipeline healthy. The key questions we can help you solve… How do you connect new audiences to our brand at the ‘engagement’ phase? How do you build trust and recognition through their “consideration’ phase? How do you convert and capture key interested audiences at the ‘decision making’ phase? Content is King! Too many brands are just happy talking about themselves. A highly personalised and audience focussed sector-specific approach is always key.