Sadaf Qayumi

Sadaf Qayumi is a seasoned professional with extensive experience in advocacy, engagement, and finance. Currently serving as Senior Advocacy Manager at Braze since September 2022, Sadaf has previously held pivotal roles such as Senior Merchant Engagement Manager, Global at Shopify and Education Customer Advocacy Manager at D2L. Additional experience includes positions at United Way Kitchener Waterloo & Area and Sun Life Financial, where Sadaf contributed to community investment and led various programs. Sadaf's educational background features a Master's degree in Business Management from Harvard University and an Honors Business Administration degree in Accounting from Wilfrid Laurier University, alongside a Certified Management Accountant designation from CPA Canada. Leadership roles include serving as President of the Laurier Accounting Association and an advisor for SIFE Laurier.