Marcelo Accioly Fragoso

Marcelo Accioly Fragoso is an experienced professional in marketing and business development with a strong background in loyalty programs and partnerships. Currently serving as Gerente de Adquirência at BRBCARD since February 2023, Marcelo previously led the Head de Loyalty department at the same organization from August 2020 to June 2023, managing loyalty programs for Banco BRB and partners. Prior experience includes roles at Ipiranga as Assessor de Parcerias, where over 100 partnerships were established, and at Peixe Urbano as Key Account E-Commerce. Marcelo has also worked as Gerente Marketing at TATIX, Gerente de Marketing - Novos Negócios at Sociedade Comercial e Importadora Hermes S.A., and as Assistente de Marketing at Shopping Rio Design. Marcelo holds multiple degrees, including a Pós Graduação in Gestão Empresarial e Marketing from ESPM and a degree in Publicidade e Propaganda from FACHA.