Aurélie Casimir

Aurélie Casimir is the current Chief Marketing Officer at Sendinblue. Prior to their current role, Aurélie served as the Senior Vice President of Product Operations and Head of Customer Journey at Lazada Group from August 2014 to July 2019. In this role, they were responsible for defining governance and ongoing processes of optimization in each market to maximize performance and customer experience. From October 2012 to September 2013, Aurélie served as the Web Business Development Manager at Big C. In this role, they were responsible for the launch of Cdiscount Thailand, including the definition of business plan, web platform design, kick off of commercial operations, marketing operations, and sourcing. Aurélie also served as the Head of Marketing and Business Development at CDiscount Thailand from September 2013 to August 2014, where they were responsible for the definition of marketing strategy, optimization of online marketing channels, trademarking/advertising, web design UI/UX, and brand/social media. Prior to their roles in Thailand, Aurélie served as the Conversion Optimization Manager at Cdiscount from May 2006 to October 2012.

Aurélie Casimir received a Bachelor's degree in Computer Science from Université Paul Sabatier Toulouse III. Aurélie then went on to earn a Master 2 in Marketing - Strategy and International from IAE Bordeaux. Finally, they earned a Master Management in specialised Information System from IAE Pau-Bayonne.

Aurélie Casimir reports to Armand Thiberge, Founder & CEO. They are on a team with Julien Champseix - CISO, Steffen Schebesta - CEO, North America & VP, Corporate Development, and Verica Pavlovic - Chief People Officer.