Bridgestone EMEA
Matthis Baron is an accomplished product category manager at Bridgestone EMEA since July 2020, overseeing a diverse range of products and leading various tire launch projects for multiple vehicle types. Responsibilities include market analysis and strategy development, utilizing project management methodologies for new product development. Previous experience includes project management at Emma – The Sleep Company, handling the launch of the Emma Refurbished Mattress, and a communication/event responsibility internship at AGEN RACECOURCE, focusing on organizing events and establishing partnerships. Matthis holds a Master 1 in International Management from IAE Saint-Etienne and has additional qualifications in equine marketing from ESTHUA and commercial techniques from IUT Angers.
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Bridgestone EMEA
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Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in premium tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone EMEA operates 13 tyre plants, a major R&D centre, and a proving ground, and serves its customers in an extensive retail network with thousands of touchpoints. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. For more information about Bridgestone, please visit www.bridgestone.com and press.bridgestone-emia.com