Sara Didiza

Sara (Reith) Didiza is an experienced marketing professional with a diverse background in leadership roles across several prominent companies. Currently serving as the Head Of Marketing at Bridgestone South Africa (Pty) Ltd, Sara founded Alakhe Marketing, where responsibilities include serving as the Principal Marketing Consultant. Previous significant experience includes positions as Retail Marketing Lead for Africa and Marketing Manager for Southern Cluster at Samsung Electronics, as well as various roles at Procter & Gamble, including Haircare Category Brand Lead and Associate Brand Manager for Babycare and Shavecare. Additionally, Sara has taken a sabbatical period, during which personal and professional development occurred.