Thierry Jupsin

Thierry Jupsin is a seasoned marketing executive with extensive experience in brand management across various global markets. Currently serving as the VP Brand WEST at Bridgestone EMEA since March 2015, Thierry leads brand strategies, activations, and consumer events while representing the brand in global committees. Previously held positions include VP Brands Marketing EMIA and Brands Marketing Director Europe at Bridgestone, where responsibilities encompassed brand strategy development and communication within Europe, the Middle East, and Africa. Prior to Bridgestone, Thierry held senior marketing roles at Mondelēz International and Unilever, focusing on brand equity and marketing mix for numerous categories. Additionally, Thierry contributes to academia as a professor in brand management and communications at multiple business schools and holds certifications in coaching and judo.