Marketing and Brand Management

The Marketing and Brand Management team at Bridgestone EMEA focuses on developing and executing strategic marketing initiatives to enhance brand awareness and customer engagement across the region. This team oversees brand positioning, promotional campaigns, and partnerships, including significant events like the Olympics. By leveraging market research and consumer insights, they aim to align Bridgestone's diverse product portfolio with the company's commitment to sustainability and value delivery in line with the Bridgestone E8 Commitment.