Alex Groff

Alex Groff has a strong background in sales operations and analytics. Alex is currently the Director of Sales Strategy & Analytics at Brightcove since 2022. Prior to this, they worked as the Director of Sales Operations at Symphony RetailAI from 2021 to 2022, where they focused on improving processes and metrics. Before that, Alex held the position of Senior Manager of Specialty Analytics & Planning at Indivior from 2018 to 2021, driving significant process and system changes to achieve growth and cost savings. Alex also served as the Director of Fundraising Reporting at the American Red Cross from 2015 to 2018, where they standardized fundraising operations and developed advanced metrics. Alex began their career as a Senior Airman in the USAF from 2001 to 2004 before transitioning to the corporate sector as the Director of Sales Operations & Analytics at Deltek from 2004 to 2015, where they implemented solutions that resulted in sales growth.

Alex Groff attended James Madison University, where they pursued a Bachelor of Science degree in Public Administration. The start and end dates for this education were not provided.