Bryce Lane

Bryce Lane is an accomplished professional in the automotive finance and dealer development sectors, currently serving as Vice President at BRIGHTLINE DEALER ADVISORS since March 2023. With a career spanning over two decades, significant roles include Dealer Development Manager at American Financial & Automotive Services, Inc. from August 2013 to January 2022, and Finance Director at Flow Honda from November 2010 to July 2013. Bryce has held various finance management positions, starting from Finance Manager at Maxwell Volkswagen Volvo Subaru in 2006 and including earlier positions at Ciener Woods Ford, Battleground Kia, and American General & Financial Services. Additionally, Bryce's career began in the military as a Missile Technician in the US Navy from July 1996 to August 2002.