BRIGHTLINE DEALER ADVISORS
Bryce Lane is an accomplished professional in the automotive finance and dealer development sectors, currently serving as Vice President at BRIGHTLINE DEALER ADVISORS since March 2023. With a career spanning over two decades, significant roles include Dealer Development Manager at American Financial & Automotive Services, Inc. from August 2013 to January 2022, and Finance Director at Flow Honda from November 2010 to July 2013. Bryce has held various finance management positions, starting from Finance Manager at Maxwell Volkswagen Volvo Subaru in 2006 and including earlier positions at Ciener Woods Ford, Battleground Kia, and American General & Financial Services. Additionally, Bryce's career began in the military as a Missile Technician in the US Navy from July 1996 to August 2002.
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BRIGHTLINE DEALER ADVISORS
At Brightline Dealer Advisors, dealer centricity isn’t just a buzzword, it’s in our DNA. It’s the foundation of our strategy and the source of the relentless passion behind our mission to make our dealers Raving Fans. Brightline Dealer Advisors is one truly, dealer-centric unicorn in the automotive marketplace. We combine the scale, support and expertise of big-box providers with flexibility, optionality and personnel stability of a local agency. As a result, we’ve created a competitive advantage in the market and are uniquely positioned to make our dealers Raving Fans.