Tony Tang

Tony Tang is a Mobile Growth Advisor at Bring Ruckus. Tony has also worked as an Advisor, Mobile Growth, at Ruckus from September 2019 to June 2021, and as Director, Growth Marketing at Icon Parking from August 2018 to October 2019.

At Icon Parking, Tony was responsible for leading all online and offline marketing efforts for the company's web and app properties. Tony worked closely with Icon Parking's private equity sponsors and investors to maximize ROI and grow the business. Using Google Analytics and SEM tactics, they optimized campaigns for positive ROAS.

Tony also wrote SQL queries to understand profitability per garage and user flow across all stages of the customer journey and funnel. Tony optimized radio and OOH campaigns to drive revenue, reviewing results with Google Analytics. In addition, they set the tone and strategized on pricing initiatives to make the entire garage operation profitable and scalable. Lastly, they built and cultivated relationships with local brands in the NYC metro area.

At Bring Ruckus, Tony is using their extensive experience in brand marketing, user acquisition, engagement, retention, and customer loyalty programs to help the company grow its mobile app business. Tony is also responsible for overseeing SEO, SEM, email, partnerships, Facebook, Instagram, marketing analytics, product, affiliates, data initiatives, brand positioning, brand messaging and communications, direct mail, radio, and MMPs.

Tony Tang has a Master of International Business (MIB) from Hult International Business School with a focus on marketing and communications. Tony also has a bachelor's degree in mathematics from the University of Waterloo, where they studied financial analysis and risk management. In addition, Tony Tang has a certification from the New York State Department of State in licensed real estate salesperson and a certification from Stanford University in SQL Training.