Lois Ireson

Lois Ireson has extensive experience in marketing and brand management. Lois is currently working as the Chief Marketing Officer at Brit Insurance, where they have been since 2020. Prior to this role, they worked as the Marketing Director at Brit Insurance from 2020 to 2021.

Before joining Brit Insurance, Lois held various leadership positions in marketing and brand management. Lois served as the Head of Brand and Commercial Marketing at Yodel and CollectPlus from 2019 to 2020, where they focused on brand building and creative output to drive brand awareness and customer engagement.

From 2015 to 2019, Lois worked as the Head of Brand Marketing at Collect+, where they delivered strategic projects to enhance brand awareness and forge emotional connections with customers. Lois also led SEO strategy and overhauled the retailer toolkit.

Lois has also held roles at Rated People as the Head of Brand and Communications in 2018 and at MSB Executive as the Head of Marketing Consultancy from 2010 to 2015. At MSB Executive, they provided marketing support and training services to companies in various communication areas.

Earlier in their career, Lois worked at Treasury Wine Estates and Brown-Forman in brand management roles. At Treasury Wine Estates, they served as the Senior Brand Manager for Lindeman's and Rosemount from 2010 to 2011, where they developed marketing campaigns and executed qualitative research. At Brown-Forman, they held roles such as Senior Brand Manager for Southern Comfort UK and Chief of Staff for Chief Brands Officer.

Lois began their career as a Graduate Retail Manager at Sainsbury's from 1997 to 2000.

Lois Ireson has a diverse education background. In 1993 to 1997, they attended Durham University and obtained a Bachelor of Arts with a 2:1 degree in French and Italian. In 2004, they attended the London Business School for studies in Corporate Finance. In 2008, Lois pursued an Executive Post Graduate Diploma in Marketing at CIM | The Chartered Institute of Marketing. Lois recently earned a certification in Sustainability Leadership and Corporate Responsibility from the London Business School in 2021. Additionally, in the same year, Lois obtained the CIM Chartered Marketer FCIM membership from CIM | The Chartered Institute of Marketing.