JW

Joe Winters

Vice President, Direct Originations at BriteCap Financial

Joe Winters is an accomplished finance professional with extensive experience in business development and direct lending within the fintech sector. Currently serving as Vice President of Direct Originations at BriteCap Financial since August 2025, Joe is dedicated to providing fast and flexible funding solutions for small business owners. Prior to this role, Joe was Director of Business Development at CAN Capital, where significant contributions led to the company providing over $8 billion in working capital nationwide. Notable achievements include receiving the 2021 Future Leader Award and the 2023 Sales Excellence Award. Joe's earlier positions include Sr. Business Development Manager roles at NewLane Finance and Marlin Capital Solutions, where successful origination strategies were key. Joe's career began at TD as a Store Supervisor, demonstrating a solid foundation in customer service and banking operations. Educational credentials include a Bachelor's degree in Law and Justice from Rowan University and an Associate's degree in Criminal Justice and Corrections from Camden County College.

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